I’m not sure how many of you with fan pages on Facebook have noticed that your ‘reach’ has probably seen a slow decline. For a while now, I’ve realized that only a few people are being ‘reached’ when I post to my pages.
If you read this article about the changes to Facebook, you’ll understand why. I have gotten over my annoyance that I have to pay to ‘boost’ a post to people who I believe would like to hear from me now and then. That’s why they liked my page, right?
Well, the times
are a-changing have
changed and a lot of the things posted to Facebook just languish on the page.
What this wake-up call urged me to do is take a look at my mailing list. I do know that mailing lists are valuable to writers—so much so that I have two of them. The thing is, I haven’t been very good with sending out newsletters. I'm trying to do better though by shooting for once per month.
I’ve added the sign-up links for my newsletter to my websites and in the back matter of my books. I've also added links on my Facebook page that can be accessed via a dropdown menu. I’m not sure how much use Facebook fan pages will be in the short run if people are not willing to pay to ‘boost’ whatever they post.
So, if you're a writer who hasn't yet thought seriously about adding a newsletter to your repertoire, here are some ideas to get you moving.
1. Provide value to your readers by giving them useful information or some other item to encourage new subscribers - maybe an ebook or an offer for swag.
2. Use your newsletter as a way of rewarding your readers with exclusive material or news about what you have coming next.
3. Run contests and giveaways. Gift cards are always popular, so you can always find innovative ways to give away a card or two to your subscribers.
4. Encourage feedback from your readers by asking for their comments on a subject of your choice or by including a poll.
5. In today's fast-moving world, newsletters don't need to be dense with text, or take up several pages. Keep things simple by including 3-4 articles consistently.