Monday, February 11, 2019

4 Ways to Boost Your Digital Marketing Strategy







4 Ways to Boost Your Digital Marketing Strategy

Digital marketing is a fairly broad term. There are simply many digital channels for marketers to leverage. This can be overwhelming and potentially complicated. For example, a Facebook advertising agency would have different considerations than someone that specialized in Amazon advertising.

That’s why it helps to keep certain essential tips in mind when planning your strategy. By understanding key points, you’ll better understand how to maximize your return-on-investment.

Focus on SEO

Strong SEO drives potential customers to your site. There’s a reason marketers are constantly reviewing the latest SEO best practices .

After all, there are many websites on the internet. Plenty of them cover similar topics. When someone searches for virtually anything on Google, they want the most relevant sites to appear
first. 

Understanding SEO best practices and applying them to your entire digital marketing strategy will help you attract more attention organically.

Use Content Marketing

The average person usually doesn’t hop onto the internet with the intention of making a purchase. Thus, if your online presence is exclusively promotional and “salesy,” you might struggle to reach potential customers.

Content marketing addresses this issue. Quite simply, it involves providing customers with genuinely valuable or entertaining content. This can include articles, blog posts, videos, podcasts, and more.

For instance, perhaps you’re designing a content marketing strategy for a realtor. Your target audience is probably interested in learning about the process of finding and buying a new home. Sharing blogs on topics like “10 Mistakes to Avoid When Buying a Home” will offer them real value.

Content marketing is helpful because it allows you to engage with leads and guide them through a customer journey. It’s also more cost-effective than many other marketing techniques.

Retarget

Research indicates that approximately half of all leads aren’t ready to make a purchase when they first engage with your brand. However, the fact that they engaged at all means they are probably interested in your products or services to some degree.

With website codes like the Facebook Pixel , you can design an ad campaign for the specific purpose of retargeting potential customers who have already engaged with your brand in the past. This is a simple way to boost sales.

Diversify

It’s worth noting that effective digital marketing campaigns typically don’t consist of one strategy. You need to use multiple channels to yield the best possible results.

You also need to experiment. By trying new methods and monitoring the performance of your campaigns on a consistent basis, you’ll get a better sense of what does and doesn’t work for your business.

10 comments:

Pat Hatt said...

SEO is sure still a big one if you want new visitors.

Alex J. Cavanaugh said...

I could probably retarget better if I had a new book!

Natalie Aguirre said...

Great post, Lee. These are all important concepts but difficult to grasp sometimes when trying to figure out marketing. But it's important to think about, even with our blogs.

Lynda Dietz said...

I think the real key is to be consistent and to pay attention to shifting trends. It's a constant battle.

Juneta Key said...

Great post. I try to use SEO but I need a refresher on the best practices Thanks for the link.

L. Diane Wolfe said...

Content marketing - give them something of value so they'll come back.

nashvillecats2 said...

It's always good ro read tips on writing as one never knows when you may need them. Excellent post.

Yvonne.

Hilary Melton-Butcher said...

Hi Lee - as Diane says ... give something of value - and keep writing, so your stock is always there, up to date and with new things on offer. Write to please your audience, as well as not deviating too far off track - cheers Hilary

Charles Christian said...

have read many blogs in the net but have never come across such a well written blog. You can also check viral Nexter web site here for more information. Good work keep it up

Vomail said...

If you don't want to spoil your reputation in the business world then it is important to recruit the high quality marketing services that can help you reach out to the right audience in limited time. I had also employed the most renowned search engine Optimization and facebook ads campaign management team. Truly both these methods helped us increase our sales in a great way.