Monday, July 26, 2021

How it Started, How it’s Going

By Rochelle Melander

The “How it started, how it’s going meme” became a thing in the fall of 2020, when a Twitter user posted a relationship update. (NY Times article) For me, the meme has become a great way to think about my path to becoming a professional writer.

Inspiration versus Perspiration

How it started: “I’m waiting to be inspired!”
When I started writing, I spent a lot of time waiting to find a marketable idea. I’m not alone. Many writers tell me they’re going to write as soon as they find a project that inspires them, get a flash of inspiration about how to approach a project, or feel inspired.

I get it. Who wants to waste time working on something boring? It makes a big difference to have a project that gets you up in the morning and keeps your butt glued to the chair all day.

How it’s going: Years of working have taught me that inspiration happens in the middle of the research and writing process and not before. Or, as Jack London said, “You can’t wait for inspiration. You have to go after it with a club.”

Schedule time for your writing life—and treat it like a job. (If you stick to it, it might be your job someday!) Even if you have no clue what you’re going to do, show up. Use the time to brainstorm, explore, and research new ideas. Or figure out how to approach an idea you have. Or simply write a really bad first draft.

Books versus Blogs

How it started: “I’m not going to waste my time writing articles. I want to write books!”

After successfully defending my master’s thesis, I wanted to turn it into a book. My professor suggested revising specific chapters and submitting them to journals.

I recently met a young man who desperately wanted to write a book. He had an idea and a rough outline—but no real content to put into the book. When I suggested he might test market some of the ideas by writing blog posts, he refused. He was a book writer.

How it’s going. Books rock. They give an author plenty of space to develop characters and ideas. Plus, they come in these cool little packages that are easy to sign and give to family and friends! Blog posts? Articles? Well, they’re quick—but who really cares?

You should! Blog posts, magazine articles, and other short pieces provide lots of opportunities for writers. They build your skills. Spending years writing profiles of local physicians and celebrities gave me the writing chops to profile the writers in my new book Mightier than the Sword. Plus, I learned how to follow guidelines and meet deadlines.

Second, short pieces expand your reach and build your platform. I edit a periodical with a circulation of 125,000. My writers regularly tell me that they get fan mail from subscribers. These readers will buy their books someday.

Finally, short pieces lead to books. Many of my books started out as blog posts. When an idea gains traction, I might write a series of posts that will eventually make it into a book. My book Level Up: Quests to Master Mindset, Overcome Procrastination and Increase Productivity was based on several years of blog posts.

If only versus Write Now

How it started: “If only I had _____, I could write a successful book.”

I just saw a sales page for a splashy new program that promises to teach me the mindset I need to become a bestselling author. My mouse hovered over the “buy now” button for a moment before my inner voice reminded me, “You know this.”

Full confession: over a twenty-year writing and coaching career, I’ve purchased programs like the one I stumbled on the other night. They never deliver. They can’t. Because the secret to success is a mixture of hard work, persistence, and pure luck. (And no one can teach you how to get that lucky break.)

Many new (and experienced) writers believe that the secret to success is on the other side of the next word processing program, planner, or writing class. They look longingly at more successful authors and believe they have discovered the secret sauce to a becoming a bestselling author.

How it’s going.

Over the years, I’ve learned that hard work and persistence pays off. When I launched my writing coaching business, I created the tagline, “Where maybe someday becomes write now.” Our “If only” wishes and worries keep us hoping that “maybe someday” we will succeed.

But I’ve learned that if you keep writing and submitting, you will get better and you will get published. It’s not the juicy, romantic, and magical answer that I’d hoped for when I started twenty years ago. But it’s the surest path to success I know.

Your Assignment: Dream up your own How it started. How it’s going. meme
How do you want your writing career to unfold? Write your vision of where you want to be in five years. Once you know what you want to achieve, map out a plan to get there.

Then start moving forward. Today you might take a tiny step toward achieving that goal—attending a class, reading mentor texts, or revising that story for the fifth time. But those small steps add up and soon you will be celebrating big accomplishments!

About the author: Rochelle Melander wrote her first book at seven and has published 11 books for adults, including Write-A-Thon: Write Your Book in 26 Days (and Live to Tell About It) and Level Up: Quests to Master Mindset, Overcome Procrastination and Increase Productivity. She’s a professional certified coach who helps writers, creatives, and entrepreneurs overcome distractions and procrastination, design a writing life, turn their ideas into books, navigate the publishing world, and connect with readers through social media. Mightier Than the Sword: Rebels, Reformers, and Revolutionaries Who Changed the World through Writing is her debut book for children. Visit her online at write now! coach or Rochelle Melander

Monday, July 19, 2021

The Insta Ding


If one is on Instagram they have heard the notifications ding many a time. Or maybe they haven't. Maybe they have them turned off. Maybe they have their phone on mute. Maybe you don't even have Instagram. Let's pretend you do though. That way we can get on with some Instagram tips.


Followers are easy. Genuine followers not as easy.

There are lots of follow loops, those follow4follow things, or dozens of other ways. But how many are genuine? Very few. Many will follow to unfollow. Many will simply block or ignore you. It is a real crap shoot what you end up with. Although you do usually end up with an increase.

Does it help? In some ways. You meet a few interesting people that way. It will up your numbers and allow you do to certain things. Like Swipe Up on stories once you hit 10K followers. Is it worth the hours of your life it takes to do it? Probably not. You could easily get 500K followers. But maybe 50 of them would interact. Not the greatest click through percentage for anyone. 

Best to follow the below tips unless you are looking for Swipe Up and such.

#2 Content

Stick to familiar content. It is like everything else you do to brand yourself. Don't go off-brand unless you can work it in. The followers you do gain that interact will interact for a reason. If it is for book quotes or pretty tree pictures then stick to such things. You can ignore the rule if you gain an interactive following of a million though. That many people will give you enough to get tons of interactivity on anything. 

Although there are other little tricks. If it is book quotes don't...

Post a random kitten picture.

Post a kitten picture with a book quote in the picture. That way you can double dip and even expand the interactive following you have. 

#3 Hashtags

Do they work? Yes. Do they work as good as they used to? Probably not. But they are still a help and can be easily put in. Research which ones work best for your niche and compile them all. Next post them in the comment section of the picture. Not on the picture itself. Then copy them to the clipboard and now you'll always have them to simply paste in the comment section the next time through. 

Why the comment section? Because then you can easily delete them later on. Plus, they don't overtake any caption that you write to go along with the picture. And another good reason is because sometimes people spam hashtags and they become blacklisted by Instagram. So if you use these hashtags your account will get flagged by their robot as spam.

#4 Return

This one is common knowledge to any blogger that has a successful following, but it is often overlooked. Return comments and likes. Newbie and Experienced alike overlook it. People aren't just going to magically come to you. If you make a movie that grosses a billion dollars you may easily get a following, but other than that the chances are slim. You have to put in the work if you want the return.

Of course never return anything that you don't approve of or the like. Hit the block button. Ignore. Do not engage with spammers or scammers or people looking for an argument. It's not worth it.

#5 Be Genuine

It goes a long way if you don't try to be something you're not. Yeah. You can get away with anything online. At least within reason. But people can tell. People will tell. You can only fake being a vet for so long before people realize you are a dog walker. 

You can also add little touches of you in. Something many can relate to. For instance...


When holidays roll around you can put pictures up that reflect how you celebrate. Does this go against number one? Sorta. But you could easily make them both work with a book quote in there. Although it may not be needed. Your followers like inside looks sometimes too. There is a difference between random and something about you. 

You with your cat thanking everyone for following you and/or telling you about yourself is about you.

A picture of a dead squirrel on the doorstep is rather random. Unless of course that is what your account is about. 

The last thing I'd recommend is to have fun with your account. If you treat it as totally business followers can tell and may become bored. But if you have fun with it then they will have fun with it and hopefully stick around.

Enjoy your instagram voyage and hopefully these tips will bring you more dings. If your phone isn't on mute.

Do you have any instagram author tips? Do you have instagram? Anything you agree with or disagree with? 

Tuesday, July 13, 2021

New Independent Writer Resource

 The Independent Aggregated Book Reviews website started as a place to gather reviews of independent and self-published books together in one search engine. There were so many, and it became so difficult to search, that it evolved into a review aggregator. From this came the idea to try and make some sense of all the reviews, not just from large sites, such as Amazon or Goodreads, but also from the hundreds of independent blog review sites that exist. We wanted to try and provide a single place where we can gather together as many reviews and ratings for individual books and from as wide a range of sources as we possibly could. Rather than producing its own reviews, it would take the wide range of reviews and ratings list them against each book, and then be aggregated to give an overall rating out of ten.

For authors, this gives a wonderful opportunity to have a central place to see their reviews and ratings across multiple sites in one location. This comes with the option of adding and combining all the reviews for their works. Authors can suggest a review or reviewer they would like to add. We also offer reviewers the option to link their reviews here automatically as they put them up. Aggregating them with other reviews for books on our site will help to show the wider rating of books. To help promote review sites, we will not copy review content, apart from a brief excerpt, and give a link back to the site to help promote them, where readers can find the original and hopefully many other reviews to read and books to enjoy.

The site's main features are the books submitted, each with an aggregated rating and showing the different editions of the book. If a book is one of a series, we can show them in order with their individual ratings to show readers how they progressed. It will also give a list of the editions that each book may have, from eBook to Paperback to Audio, and show how the ratings and reviews might differ between them. We also have listings for Authors, so that when browsing the site, readers can see the works they have created. From their works, we will also create an aggregated rating for each author, based on their books.

Overall, we are looking to provide somewhere, we as readers can see how well-rated a book is, across the spectrum of reviews and help to promote both independent books and reviewers.



FROM C. LEE--SOME MORE INFORMATION COMING: They used two of my books as examples because I was "playing" with the program and they had my information. I was curious that I only showed a few reviews, but when I asked, they explained they are only pulling reviews from Amazon UK right now. They plan to connect with Amazon US soon. This is a new resource, so I expect to see some other changes and have asked them to let us know here at IWSG.

Wednesday, July 7, 2021

#IWSG July 2021- To Write or Not to Write?


Insecure Writer’s Support Group—A database resource site and support group for writers and authors. Featuring weekly guests and tips, a monthly blogfest gathering, a Facebook group, a book club, and thousands of links–all to benefit writers! #IWSG

Purpose: To share and encourage. Writers can express doubts and concerns without fear of appearing foolish or weak. Those who have been through the fire can offer help and guidance. It’s a safe-haven for insecure writers of all kinds!
Posting: The first Wednesday of every month is officially Insecure Writer’s Support Group day. Post your thoughts on your own blog. Talk about your doubts and the fears you have conquered. Discuss your struggles and triumphs. Offer a word of encouragement for others who are struggling. Visit others in the group and connect with your fellow writer—aim for a dozen new people each time—and return comments. This group is all about connecting!
Be sure to link to this page and display the badge in your post. And please be sure your avatar links back to your blog! 
Our Twitter handle is @TheIWSG and hashtag is #IWSG.   

July 7th optional question - What would make you quit writing?

The awesome co-hosts for the July 7 posting of the IWSG are Pat Garcia, Victoria Marie Lees, Chemist Ken, and Louise – Fundy Blue!

The Seventh Annual IWSG Anthology Contest!

Guidelines and rules:

Word count: 5000-6000

Genre: Sweet Romance

Attention Participates: 
Overall, your story should be clean of offensive material, including profanity, vulgarity, excessive violence, or sexually explicit or suggestive scenes.

Elements in your story should focus on romance, not on sex, which should be kept “behind closed doors.”

The overall plot should lead to a positive and uplifting outcome, also known as "happily ever after." 
Absolutely no erotica or pornography.

This is the basic definition of ROMANCE from RWA (Romance Writer's of America):

Definition: Two basic elements comprise every romance novel: a central love story and an emotionally satisfying and optimistic ending. A Central Love Story: The main plot centers around individuals falling in love and struggling to make the relationship work. A writer can include as many subplots as he/she wants as long as the love story is the main focus of the novel (or Short Story). An Emotionally Satisfying and Optimistic Ending: In a romance, the lovers who risk and struggle for each other and their relationship are rewarded with emotional justice and unconditional love. 

Theme: First Love

Submissions accepted: May 7 - September 1, 2021

How to enter: Send your polished, formatted (double-spaced, no footers or headers), previously unpublished story as a Word file to admin @ before the deadline passes. Please include your full contact details, your social links, and if you are part of the Blogging, Facebook, Instagram, or Twitter IWSG group. You must belong to at least one aspect of the IWSG to enter. Content must be PG rated or lower - please see below for publisher's guidelines.

Judging: The IWSG admins will create a shortlist of the best stories. The shortlist will then be sent to our official judges.

Our official judges:

Author Nancy Gideon
Nancy Gideon is the award-winning bestseller of over 70 romances ranging from historical, Regency, and series contemporary suspense to dark paranormal and horror, with a couple of produced screenplays and non-fiction writing books tossed into the mix. She’s also written under the pseudonyms Dana Ransom, Rosalyn West, and Lauren Giddings.

Agent Caitlin Blasdell, Liza Dawson Associates
Caitlin Blasdell has been a literary agent with Liza Dawson Associates since 2002 with a focus on commercial fiction. Before becoming an agent, she was a senior editor at HarperCollins Publishers.

Author Susan Gourley

Susan Gourley is traditionally published in fantasy and science fiction romance using the name Susan Kelley. She is currently serving as the President of the Pennwriters writing group renowned for the annual conference.

Author Meka James

Meka James is a writer of adult contemporary and erotic romance. A born and raised Georgia Peach, she still resides in the southern state with her hubby of 16 years and counting. Mom to four kids of the two legged variety, she also has four fur-babies of the canine variety. When not writing or reading, Meka can be found playing The Sims 3, sometimes Sims 4, and making up fun stories to go with the pixelated people whose world she controls.

Agent Melissa Gaines, Victress Literary

Author Jennifer Lane
Jennifer Lane writes sports romance and romantic suspense with a psychological twist. She has published nine novels and two short stories, including Behind the Catcher’s Mask as part of the IWSG Masquerade Anthology.

Agent Rachel Beck, Liza Dawson Associates
Rachel Beck joined Liza Dawson Associates in January 2020 after working at a boutique literary agency for four years. She has been in the publishing industry since 2009 and worked at Harlequin editing romance novels for nearly six years before transitioning her skills to the agent world in order to be an advocate and champion for authors.

Author Loni Townsend
By day, she writes code. By predawn darkness, she writes fantasies. All other times, she writes in her head. People call her peculiar with a twisted sense of fashion, but don't let those understatements fool you. Her behavior is perfectly normal for a squirrel disguised as a human.

Prizes: The winning stories will be edited and published by Dancing Lemur Press' imprint, Freedom Fox Press, next year in the IWSG anthology. (Please see their site for general submission guidelines.) Authors will receive royalties on books sold, both print and eBook. The top story will have the honor of giving the anthology its title.

This is our seventh anthology contest! Previous titles include Dark Matter: Artificial, Voyagers: The Third Ghost, Masquerade: Oddly Suited, Tick Tock: A Stitch in Crime, Hero Lost, The Mysteries of Death and Life, and Parallels: Felix Was Here.

IWSG ON Goodreads

Monday, June 28, 2021

#IWSG - Let's share some good advice!

 My apologies for being late with this blog post.

I thought we could share some great advice with each other this week.

What is the best writing advice you've ever received?

Mine is, "Keep moving forward."

I think Jodi Picoult said something about, "You can't edit a blank page."

And of course, "Do or do not. There is no try." from Yoda.

Let's hear some stunning advice that's been shared with you!



Guidelines and rules:

Word count: 5000-6000

Genre: Sweet Romance

Theme: First Love

Submissions accepted: May 7 - September 1, 2021

How to enter: Send your polished, formatted (double-spaced, no footers or headers), previously unpublished story as a Word file to admin @ before the deadline passes. Please include your full contact details, your social links, and if you are part of the Blogging, Facebook, Instagram, or Twitter IWSG group. You must belong to at least one aspect of the IWSG to enter. Content must be PG rated or lower - please see below for guidelines.

Judging: The IWSG admins will create a shortlist of the best stories. The shortlist will then be sent to our official judges. 

What is Sweet/Clean Romance: overall, your story should be clean of offensive material, including profanity, vulgarity, excessive violence, or sexually explicit or suggestive scenes. 

Elements in your story should focus on romance, not on sex, which should be kept “behind closed doors.”

The overall plot should lead to a positive and uplifting outcome, also known as "happily ever after."

Absolutely no erotica or pornography.




Have you checked out the Conferences & Workshops page recently? It's having a little work done, but it's got lots of great info for online events!

Monday, June 14, 2021

Crafting the Short Story

The Insecure Writers Support Group publishes an anthology of short stories each year, so it occurred to me that many of our readers might like to know more about writing short stories and what some successful short story writers have to say about their approach to this literary form.

Image credit Steve Rhodes on Wunderstock (license)
(Resized to 500)

First, what are short stories?  They fall into two categories: escape, which is designed to take you away from your real life, and interpretation, which is designed to deepen and broaden your awareness of life. 

Their word count is anywhere from 1,000 to 10,000 words. They can only explore a portion of the three-act structure, and this portion must transform the main character. There’s one main character, there are no subplots, and they take place in a short period of time in one or a few settings. While they don’t have the complexity or length of a novel, they are no less challenging to craft. 

Some say they’re more challenging because, in a very limited space, writers have to include a character arc, have an intriguing beginning, a compact middle, and an end that is satisfying for the reader. While editing a novel requires a lot of time and dedication, editing a short story (at least for this writer) takes proportionally the same time and dedication. 

I’ve pulled together a checklist that I like to use for my short story writing, so I thought I’d share it here. The only original part of this list is the way I’ve collected the items over the years and arranged them on the page.

Before I write, these are questions I ask.

  1. Am I writing escape or interpretation?
  2. What character will get me the results I want?
  3. What are the three major plot points that will take the story from beginning to end most effectively?
  4. What POV is best for this story?
  5. What setting will serve this story best?

After I write, these are the steps to editing that I take.

  1. Put the story on the shelf for a couple to six weeks.
  2. Print out the story.
  3. Read it aloud without stopping.
  4. Read it aloud and make notes about the character’s consistency and his/her clear want or need, why this story takes place when and where it does.
  5. Make note of: clich├ęs, filler words e.g. the fact of the matter was, passive voice when there’s no reason for it e.g. The boy was hit by the duck., adverbs preceding “said” e.g. slowly he said
  6. Re-write.
  7. Ask for critique.
  8. Consider feedback and make changes I accept.
  9. Read aloud.
  10. Re-write.
  11. Scratch out the last two sentences and read again. Decide if the story loses any meaning or if it has become sharper.
  12. Repeat 6-10 until the story shines.

Something a professor of literature once told me about reading short stories is to read them twice, once to find out what happens and the second time to find out the process that the writer used to create the story. Here are some excerpts from interviews by short story writers that give some insights into their process.

About his approach to writing, Chris Offutt says “The secret is to start a short story near the ending.”

Joyce Thompson has written two collections of short stories and has several pieces in the noted publication, Glimmer Train. She says to pace your story you should “…concentrate on the paragraph as a building block. Craft each one as if it were a poem…the fewer words it takes to tell [stories], the more timely they are.”

When asked “How to you know if what you’re writing is going to be a novel or a short story,” she replied, “To me, a story is a shapely thing. It’s like a circle. A novel, by contrast, is a journey.

David Long is a novelist, but he also has published a collection of short stories called Blue Spruce. He says writers have choices about how to develop a piece of material. Give it a “full scene” or summarize. They can also “account for a long patch in somebody’s life in just a sentence.” His example: And things went pretty smoothly for the next three years. However, he says, “Scene is always inherently more interesting than exposition.”

As in any writing, reading good examples is one of the best ways to improve your own work. If I could only choose four short stories, these are the ones I’d read:

The Celebrated Jumping Frog of Calaveras County, Twain

The Lottery, Jackson

A Case for Kop, Boll

A Rose for Emily, Faulkner

Monday, June 7, 2021

Advice to the Frustrated Author



We all know that writing is not the way to get rich fast, but I’m sure everyone following this blog has been frustrated with writing and publishing at least once. I know I was. Several times.

The good thing is that I’m stubborn as a mule. If I want something, I work to get it, even if it takes ages. I shudder to think how many of you give up because the headwind is too strong.

 So here are a few words of encouragement:

Things will get better!

Your Indie sales are low? Agents reject your queries again and again? That’s all too familiar to most of us. If you don’t mind listening, I’ll tell you a bit about my journey.

 When I started out Indie publishing at a time where the concept was still alien, most people told me I’m crazy (I am but that’s beside the point). I hand-sold 1000 copies of my first ever novel (a historical novels based on genealogical research) over the next 2 years, and the feedback I got was great. BTW, the novel is still selling today.

 So, enthusiastic as I was, I thought I was destined to become a good mid-list author. I got an agent and wrote more novels. One by one, they were rejected. And that wasn’t a question of quality. To prove the point: I got phone calls from German editors who apologized for not accepting my novel despite their strength. They had guidelines from their admin that told them only to buy historical novels set in the Middle Ages, or fantasy novels that were set in a Tolkienesque world.

 I returned to self-publishing, and since I was bilingual, I wrote my novels in English. I had no idea of cover design, copy writing, or marketing, and never heard of rapid release, eMail lists, or writing to genre. I only wanted to tell stories that other people liked. Sure, I found some rabid fans but no financial success.

 After Indie publishing more than 12 novels, 14 novellas, and a stack of short stories, I sat back and re-evaluated what success meant to me. I had learned a lot since the gold-rush times of Indie publishing and realized that my love and my strength lay with short fiction. I prefer writing short stories and novellas, and my fans love those tales for their rich small-scale worldbuilding. So I started honing my short tale craft and began sending out my stories.

 To my great surprise, the very first one I sent out was snatched up and included in the IWSG anthology "Voyagers: The Third Ghost" and the editors loved it. Nearly at the same time, the Swords & Sorcery online magazine bought my story "A Twist in Katlani’s Plan". And a few months later, Dean Wesley Smith bought one of my short stories for his Pulphouse Magazine (it’ll get published sometime later this year). There’s no question of what I’ll be doing for a while yet: I’ll be writing short stories, sending them out to paying markets for some time to come.

 Sometimes being mule-headed has its advantages. You just have to find the right direction for your inner mule. With that in mind:

Cherish your mulishness and write with joy!

Wednesday, June 2, 2021

#IWSG Day June 2021 - First Drafts, A Good Team at IWSG, and A Contest Reminder


Our purpose: to share and encourage. Writers can express doubts or concerns without feeling foolish or weak. Writers can also give assistance, guidance, and motivation. Together, we're stronger.

Many thanks to our found Alex J. Cavanaugh and our co-hosts today Sarah Foster, Natalie Aguirre, Lee Lowery, and Rachna Chhabria!


OPTIONAL QUESTION: For how long do you shelve your first draft, before reading it and re-drafting? Is this dependent on your writing experience and the number of stories/books under your belt?


One of the reasons I love IWSG: a good team always has your back.
Case in point: Today, somehow, I missed my opportunity to post here in the early hours of the day. My schedule was packed. I discovered an email a few minutes ago, and thanks to the awesome team of IWSG admins, I am posting right now. It's not my finest hour, but the team had my back. I've seen this time and time again among the members of the admin team, and among the ranks of IWSG writers. It is one of the reasons I am glad to be a part of this group. 

Keep on encouraging one another! 


The contest is open now!

Monday, May 24, 2021

The 7 Elements of a Book Launch


For many authors, the thrill of writing compels them to keep going, and the excitement of seeing their work published is the icing on the cake. But once their book is published, they’re often stymied by how to launch and market it.

Authors frequently ask me, “What comes next? How do I get people to buy my book?”

The answer is: There is no set formula for how you effectively launch and market your book. Figure out what works best for you and your readers, especially considering your time, skills and budget.

Here are seven broad areas to consider as elements of your book launch.

1. Get Reviews

The two primary types of reviews are editorial (or trade) reviews and consumer reviews.

Editorial Reviews

For bookstores and libraries to carry your book, they’ll want to see editorial reviews (or to have a lot of their patrons asking for it). Each review service has different submission requirements. Some will want to see the manuscript three to four months before publication. Others will look at it anytime. Some will only work with certain types of publishers. Others will be open to anyone.

Consumer Reviews

Consumer reviews are the star-ratings you see on sites like Amazon, Goodreads, BookBub and retail sites. They act as “social proof” for potential readers who don’t know you already.

Before spending time or money driving traffic to your book listing, you want to have at least ten reviews posted and at least a 4-star rating. So line up a review team before the release date so they’re ready to post reviews as soon as your book is available for them to do so.

2. Gather a Launch Team

Having people join your launch team allows you to leverage other people’s audiences. So, rather than being the only one promoting your book, others will share about it as well.

Your launch team could be friends who are willing to share your content in social media, blogs willing to write a review or publish a guest post, or podcasts interested in having you as a guest.

Sometimes launch team members are also willing to provide bonuses to entice readers to buy your book when you want them to instead of when they get around to it.

3. Update Your Author Website

Make sure you update your author website with information about your book and how to opt in to your mailing list (a crucial component for a successful writing career).

If you don’t have a website, consider making one, even if it’s a simple one-page site letting people know how to connect with you and where to find your book. Your website is the only online presence you actually own. Your social media accounts can be closed without warning, so don’t rely on a strong presence there as the only place people can find you and your books online.

4. Develop Your Social Media Strategy

Social media can be a great way to connect with readers, but it's tempting to try to be everywhere at once. That’s quickly exhausting. Discover which social media platform your ideal reader predominantly uses, and then focus on that one. Over time, you can add others if you want to. But get comfortable with one first.

You’ll also want to find the hashtags your readers follow so you can amplify your content. Hashtags will allow people who don’t already follow you to discover you.

5. Look for Publicity Opportunities

From trending news and press releases to book awards and alumni newsletters, there are many ways to generate publicity.

It doesn’t matter whether you write fiction or nonfiction, publicity is out there for the taking. Every day, the media is looking for sources and new stories. The key is to make it quickly apparent how you will appeal to their audience. Connect the dots to make it easy for them to quickly say “yes” or “no.” They’ll appreciate you for it!

6. Consider Advertising

Advertising isn’t going to be for everyone. But it can be an effective means of creating more visibility for your book.

Choosing where to advertise and how to configure your ad is a learning experience. But I recommend starting with Amazon ads and setting a daily budget you’re comfortable with (even $2.50 a day can be effective if your keywords are set appropriately).

As for Facebook ads, those work more effectively if your book is in Kindle Unlimited or to advertise author events.

7. Produce Marketing Materials

I highly recommend producing what’s called a “sell sheet” for your book. It’s a useful flyer that provides details about the book, where and how to buy it, ISBNs and pricing information, etc. If you have received editorial reviews, add them to it too since this sell sheet is what you can provide to libraries and bookstores who might be interested in purchasing your book.

Other materials to consider include bookmarks, postcards, business cards and event flyers for when you’re doing in-person events.


If you’re interested in learning more about these book launch elements, check out my course, “Book Launches Simplified.” It walks you through various considerations and best practices, as well as recommending specific tools and services that can help you successfully launch and market your book. Learn more at

Short Bio

Tara R. Alemany is a multi-award-winning author of seven books. She is also a speaker and publisher, as well as a serial entrepreneur.

Although she’s started many businesses during her career, her favorite is Emerald Lake Books, which she co-owns with her best friend, Mark Gerber. This boutique publisher specializes in working with positive people to integrate a book into their marketing or sales funnel to build their business.

In her spare time, Tara leads a writers’ critique group and is a winemaker, a military Mom to 2 young adults (one of each), and is owned by a black cat.