Your Target Audience and Online Presence
Start creating a target audience profile:
What age, gender, location and income bracket?
Interests and hobbies?
Where do they shop and go for entertainment?
Involved in organizations?
What are their primary social sites?
What ‘s your involvement online?
Online Contacts
Those that attract your target readers -
Websites & blogs
Community sites
Forums & groups
Book sites & others
Where can you place your book and subject matter where it will reach the most potential target readers?
Media Contacts
Relevant radio stations, TV stations, and newspapers.
Online media - news sites, newsletters and magazines, and radio/podcasts.
Consider book’s topic and angle -
What makes it unique?
Is it relevant to current events?
What about you or your book will make people healthier, wealthier, sexier, save them time, or entertain them?
Physical Contacts
Traditional outlets - bookstores, libraries, and schools
Non-traditional outlets - all retail possibilities
Professional possibilities - businesses and organizations
Other Contacts
Reviewers
Media releases/PR agents
Fairs, festivals, & shows
Personal contacts
The more prepared before a book’s release date, the more chances for success.
What other contacts would you add to the list?
