Showing posts with label indie authors outselling traditional authors. Show all posts
Showing posts with label indie authors outselling traditional authors. Show all posts

Monday, August 11, 2014

The Trend in Indie Publishing - It’s Taking Over the Industry


A recent article from Digital Thinking covered 10 trends that are driving the book publishing industry. This list comes from Smashwords founder, Mark Coker, and given as a talk at the Edinburgh Publishing Conference this summer.

Many of the trends had to do with eBooks and self-publishing. The last one really caught my eye though:

"Indie authors are beginning to outsell traditionally published authors
The New York Times bestseller list now has self-published authors on that it every single week. One year ago, that was very rare. Mark believes that within the next three years you will see a tipping point where more authors are self-published than take the traditional route. Indeed, if you look at iBookstore in the US today, six of the top ten today are self-published. Today’s top-selling ebook in the world is a Smashwords book."

Seeing a self-published book on those lists used to be a novelty. Now the self-publishers and taking over.

Publishers Weekly recently opened BookLife, a site geared toward self-publishing and with an open invitation to self-published authors to send in their books for review by Publishers Weekly. (This is itself a big step since none of the big reviewers accepted self-published titles until now.)

The site also had an article about the sales of self-published books, Surprising Self-Publishing Statistics:

"The Author Earnings report takes its data from 7,000 top selling digital genre titles on Amazon's category bestseller lists. It found that:
• The Big Five traditional publishers now account for only 16% of the e-books on Amazon’s bestseller lists.
• DRM (digital rights management) “harms e-book sales at any price point.”
• Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.
• Indie authors are earning nearly 40% of the e-book dollars going to authors.
• Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller, and romance genres but -- and here is the surprise -- they are also taking “significant market share in all genres.”

What does this tell us? Indie publishing is not only here to stay - it’s taking over!