Social media gives its users the power to connect with others who have similar interests. An author can greatly benefit from this, as they can easily have access to thousands of people who will potentially be interested in the genre of the book. Here are some tips to help you promote your book on social media without much trouble.
1. Focus on the quality of your promotional content
The very first thing you should focus on if you wish to attract more potential followers and spread the word about your new or upcoming book is to make sure that the promotional content you create and promote is of the best quality.
While interacting with your fans is important, it is not the only thing you should be focusing on. Your promotional content might be in the form of a picture, a video or simple written text. Any of these things need enough preparation and knowledge from your part and it is not impossible for an author to find it difficult to write promotional-type text.
2. Host a giveaway for your book
Giveaways are a great way for you to get more people to see your new book and also follow your social media pages. The only thing you will have to do is take a creative picture of your book, post it on your social media pages and ask your followers to follow a certain set of rules in order to join the giveaway. These rules can include:
• Liking the post regarding the giveaway
• Sharing the post in their feeds
• Tagging one or more friends in the comments
• Following your account
You can choose one or more of these rules to follow and make the post more suited to your preferences. In any case, though, you will come to find that giveaways are not only easy to host but also actually effective at promoting your new work in a short amount of time.
Another thing you can use in order to promote your book through your social media pages is to offer your followers the chance to read the first chapter of your book for free. Not only will this tactic make more people want to buy it so they see what comes next, but you will also be able to get more people sharing the post about the free chapter and talking about it.
You should not forget to include a link to purchasing your book online at the bottom of the post. If you have the link placed conveniently at the end of the post, the reader is much more likely to make an impulse buy and purchase your book right after reading the free chapter.
4. Stay in contact with your fans
Fans like to know that their favorite authors are willing to come in contact with them online. Along with that, people who come across your page and see you being kind and willing to interact with your audience will definitely create a positive impression.
There are many ways for you to interact with your audience through your social media pages and every one of them can help you boost your book promotions. You can reply to DMs, host live chats where you answer questions about your new book and of course reply to comments and follow your fans back.
Last but not least, another thing you can do in order to help your book promotion is to create a hashtag which will represent the new book. For example, if you are writing a fantasy book, the hashtag can be the name or a variation of the name of the universe the story takes place in. It can also be the name of the main hero.
You can invite your fans to use the hashtag in order to share pictures of them with the book which you can then repost on your social media pages. You can also follow people who use the hashtag or give them a shout-out. The more visible your hashtag becomes, the more people will be interested to learn more about its origins and therefore the more people will come across your new book.
Which one of these methods do you believe is the one that will best help you promote your book through your social media pages?
