Consider all the possibilities for author interviews or program discussions - radio, TV, newspapers, magazines, and online versions of all of those. Which of these options places you in front of your target audience?
Before we go any further, you need to understand media pitches. What is the media seeking? Let’s begin with what the media does not seek:
“I’m an author and this is my latest book.”
Here’s a tip: the media doesn’t care. You are just one of thousands of authors who have released a book today—big deal! Even if the program focuses on authors, or it’s your local newspaper or TV broadcast, you’ve got to come up with a more compelling reason for them to interview you.
Here’s what the media is looking for: experts. They want expert advice and information for their audience. Remember, you researched and wrote a book. You are an expert in one or more areas. The media wants to talk to you about those subjects—not about your book.
So how do you pitch yourself to the media? What’s your approach? Here are some suggested angles:
- Educate the audience on a hot topic
- Expose vital new information
- Provide expert advice by tying in with a current event
- Show people how to solve their problems
- Show people how to be healthier, younger, or sexier
- Show people how to make or save money
- Tie in with political or charitable organizations
- If applicable, provide any of the above with a dose of entertainment
The media is looking for ways to educate their audience. You give them what they want, focus on the topic, and you will be rewarded with an opportunity to mention your book. If it’s obvious promoting your book is your only agenda, the media will look elsewhere.
Not all media outlets are a good fit for your subject matter. Do your research. Discover the interests of producers and reporters. What type of story are they most likely to feature?
Location can play a role in key media opportunities. Your local media should be first on the list, as you have the added advantage of being a local celebrity. The setting of your book is also important, whether fiction or nonfiction. Think about these types of locations: countries, cities, businesses, schools, etc. Can you approach the media in those areas?
Here are some databases of media outlets to get you started:
On The Radio
Media Post – mixed media
Global Computing – TV and newspapers
USNPL – TV stations
Have you used the media to its fullest potential?
Great ideas indeed, when you can mix it in and make it relate you sure have a better chance then the hey, my book it out lol
All wonderful ideas. I do get more views and comments when I offer up advice and tips. People do want to learn.
I know I haven't used it to the fullest extent. Good tips here.
I have not used it to the fullest extent either. Thanks so much for the tips and encouragement.
I've tried to think of ways to use local media to promote fiction works. None of our radio stations seem to do any thing like it. I'm involved in an event coming up in about a month and hope I can get some ideas there from the media who are present for it.
Susan, you could see about getting on the radio promoting the event.
I just stopped by to check out your blog. I've signed up for yet another year of the A to Z Challenge and look forward to reading many, many posts next month...;~)
Donna L Martin
author of THE STORY CATCHER (Anaiah Press 2015)
coauthor CHICKEN SOUP FOR THE SOUL: ANGELS AMONG US (Simon & Schuster 2013)
I'd be terrified to pitch to the media, but I think with these tips I could do it successfully. :) Thanks, L. Diane!
Yeah, we like to get that new information and hot topics!
Great ideas! Thanks for sharing. I've noticed that my few little posts about book signing and getting books in independent bookstores have definitely outperformed my regular "here's my stuff" posts and tweets.
Thanks Diane for the timely post. I bookmarked it and will refer to it often in these next days and weeks.
Our local gazette would be the perfect outlet.
They love to feature news concerning local residents.
It's a free publication which is delivered to residential postboxes, as well as being distributed to 3 different supermarket chains and some high schools... and there is a sister gazette in the neighbouring suburb(s).
I'm still not good at using the media well. I'm so easily sidetracked that when I look back at the day or the week, I realize I haven't done what I set out to do. Thanks for the post. I agree helping by sharing what we know is the best.
Tyrean, your post today was really good. People are looking for information.
Michelle, that's a golden opportunity for someone.
Thanks Diane .. what a great post - always useful to have new ideas and thoughts .. and then the comments add to the post .. cheers Hilary
I know I have a long way to go, but your post has me thinking. Maybe: The Vietnam War had a pivotal impact on my generation. Kiss of The Assassin is a thriller I couldn't not write if I wanted.
Okay, it needs work, but I'm still grateful you got me thinking.
I know I definitely haven't made good use of these outlets. Thanks for these places and spaces.
I need to make use of my local media.
Having spoken in front of audiences, they do want to know specific things mentioned in my writing and how publishing works.
I haven't used media to the fullest extent as well. I've only thought as far as sending press releases. Thanks for the post Diane.
Excellent advice that is almost always overlooked.
Particularly amazing that authors as storytellers often don't see their own stories as interesting or find a way to tell their story in an engaging and professional way. Maybe a sense of irony in that?
A to Z Challenge Co-host
Tossing It Out
This is great! I'm still exploring and learning new things related to the book publishing world, so I haven't yet tried this. But when I do decide to contact media, now I'll be more prepared. Thanks!
Fabulous tips, Diane. It's a great way to engage the audience. A little research goes a long way!
Local media is always the best place to start. Everyone set a goal to contact at least one this week.
oh girl! this advice is tops! i love this angle! totally using it - i have a contact and will change my approach and see how it goes. love it! thanks! (perfect timing!)
Post a Comment