Your first three books were self-published - what advice would you give someone considering that option?
How did you get started with your self-publishing workshops? What are some of the items you cover?
I got invited to a self-publishing conference back in 2010 - Ireland's first - and in exchange for a free ticket, I was asked to live tweet the event. At the last minute, one of the key note speakers had to drop out and the organiser, knowing I had self-published, ask me to fill the gap. That lead to another speaking invite, and that led to another, and so on and so on. Whenever I do a workshop on self-publishing, I always say the same thing at the beginning: that I'm aiming to send the attendees home with all the information I wish I had when I started to self-publish. I think a lot of self-publishers hone in on one area, like e-book formatting or pricing or Facebook ads, and they lose hours online researching the topic in extreme detail. But what you really need is to know the nuts and bolts AND have an overview, a business plan, if you like, and you can really only make one of those by sitting down and thinking about the entire process from start to finish.
What social media advice do you hear all the time that is totally bunk?
I think any advice that stinks of overthinking it. Social media should be a natural, genuine thing writers do because they want to, because they enjoy it. There's no point otherwise, because no one will be interested. Just be yourself. Be someone you'd like to follow. There's not much more to it than that.
The whole thing couldn't be more different. I have two teams of people working for me and my book on either side of the Atlantic, and an agent who is like a cheerleader along the way. I get to benefit from people who have years of professional experience in areas like editing, cover design, book marketing, etc. and I get to have lovely surprises like broadsheet reviews and when a box arrived at my house with my American ARCs - and they were in hardcover, which I wasn't expecting at all! I get to see my books in the bookshops I practically lived in growing up, and I get to see pictures of it on shelves in countries on the other side of the world. There was a great sense of achievement when I self-published, but this comes with so much more than that. My dream was always to get published and so this has been a truly exciting time for me.
You are now a hybrid author! What are some of the advantages?
Publishing runs on contracts, and like any job it has its ups and downs. I think it's important to keep your options open and doing a little bit of both traditional and self-publishing is definitely the best way to do this.
In 2010, she self-published a light-hearted memoir, Mousetrapped, about the year and a bit she spent working in Walt Disney World, Florida, and in 2012 followed it up with Backpacked, an account of the detour to Central America she (reluctantly) took on the way back home.
Known for dispensing particularly pragmatic self-publishing advice, Catherine began to speak on the subject for the likes of Faber Academy, the Irish Writers’ Centre, Guardian Masterclasses and others, and in 2014 published the third edition of her ‘how to’ guide, Self-Printed.
Her debut thriller, Distress Signals, is out now in the UK, Ireland, Australia and New Zealand. It will be published in the U.S. on February 2, 2017.
She is currently studying for a BA in English at Trinity College Dublin and working on her second thriller which will be published in the summer of 2017.