Many write to produce a book (or many) that others will enjoy. That and maybe a little extra money is often reward enough. But what if you want to make it a career and quit your day job? What if you want to reach a lot more people?
There’s a saying - don’t put all of your eggs in one basket. You want many baskets. You want an arsenal of weapons at your disposal to conquer success. Think of it as planting many seeds and a variety of them.
How do you plant different seeds or acquire many baskets? You diversify yourself and what you offer.
How do you do that?
Write different genres:
Step outside your normal genre with or without a pen name
Offer more formats:
Serials in magazines
Games - card game, board game, video game, game app for tablet
Audio/visual - stage, radio, TV, or movie
As an author about your book or the publishing process - book clubs, writing groups, writing or book conferences
As an expert on a topic - conferences & conventions or seminars
Teach a subject - seminars, workshops, conferences, teleseminars, or online programs
Products or swag that connects with your book, the characters, or the setting. The possibilities are endless - pens, jewelry, mugs, bags, artwork, clothing, figures, etc.
Offer non tie-ins:
Other products you create, collect/sell. Again, the possibilities are endless - crafts, jewelry, knitted or sewn items, stock photos, artwork, candles, figures, comics, etc.
Authors and writers are creative people. Take that creativity and look beyond your first book. Offering more will give your author platform a firmer foundation and a better chance for success.
In what ways could you diversify?