By Elizabeth S. Craig, @elizabethscraig
Writing a series can be a very rewarding endeavor. Often, it’s easier to write about established settings with developed characters. A series can be just as rewarding for readers, too. Readers get the opportunity to take a deep dive in our story world with characters that grow over the course of the series.
Here are a few tips for writing series:
Decide what type of series you’ll be writing. Some series are a collection of books with no continuing story arc (the storyline is wrapped up at the end of each book). Some series have a continuing storyline that’s wrapped up at the end of the series.
Consider series pacing. If you’re working on a continuing storyline, you’ll want to make sure the story doesn’t fizzle out in the middle of the series. The whole point is to keep readers reading from book one to the end.
Keep a series bible. If you track minutiae about your characters, settings, and plot points in a separate document, you’ll be able to keep your story world and characters consistent.
Explore outlining. It’s important to know where your series is going with a continuing storyline. Even a few sentences with a plan for each book will help you with pacing the plot and character development.
Be careful with cliffhangers. One thing most readers will agree on is that books ending with cliffhangers can be frustrating. It’s better to wrap up at least something at the end of a book, even a subplot, just to provide a sense of fulfillment. If you’re rapid-releasing the series, this won’t be as much of a consideration.
Once you’ve got a few books in your series, it’s time to do some promo. Here are tips for promoting a series:
Focus on book one. The first book in your series is the one to advertise, promote, and hook readers with. You’ll want to make sure it’s the best representative of the series in terms of cover design, plot, and character development.
Consider using book one as a reader magnet for newsletter signups. By using a service like BookFunnel or Prolific Works, you can exchange a free book for a subscriber to your newsletter. Then send a newsletter whenever you have a new release in your series.
Look into book promotion sites for book one. These are sites that will promote your book to their email list for a fee. Author David Gaughran rates the best book promo sites each year.
Consider Facebook or Amazon ads for book one in the series. Ads can be expensive, so make sure you know what you’re doing before you explore advertising. Reedsy offers free courses for both Facebook advertising for writers and Amazon ads.
With a little planning and promo, you’ll have a successful series for readers to enjoy. Do you write in series? What tips can you add?
Elizabeth is a bestselling cozy mystery author of four series. Follow her on Twitter where she shares writing links @elizabethscraig or at her blog where she offers tips for writers: http://elizabethspanncraig.com/blog/ . She lives in Western North Carolina with her husband and is the mother of two. Book #22 in her Myrtle Clover series, Murder at a Yard Sale, releases May 16.