What Works – Online Marketing Symposium
Hosted by Arlee Bird, Yolanda Renee, Jeremy Hawkins, and Alex J. Cavanaugh.
As an author, we want people to find and enjoy our books. That means placing our books where people can find them. Not just any people, either – our target audience. And there are a lot of ways you can do that!
Blog tours – Visit blogs with large followings that cater to your genre’s readers. Also look for new blogs outside of your circle of blogging friends.
Websites – Write an article or ask if they would be interested in reviewing your book.
Goodreads – Do a giveaway.
Twitter parties – A set time with a specific hashtag where you talk about your book in conversation/interview style. You can get someone to host one or be featured on a regular chat.
Word of mouth – Have friends announce your book’s release. Ask and encourage those who like your book to post a review or let others know they enjoyed it.
Newsletter – Let your fans know you have a new book or that one is coming.
Conventions and conferences – This is an offline thing, but you can announce these events online and promote them. You can make an appearance, either selling your book or as a speaker, or the convention can give away promotional materials for you. (Many have freebie tables or giveaway bags.)
Get involved – When you’re involved in the online community, more people will find your site and your books. (So make sure they are in your sidebar and featured on a separate page of your blog.)
These are just a few suggestions – I know there are many more cool ways to get your book in front of your target audience. Please share your ideas in the comments or sign up and join the Online Marketing Symposium today.
Be sure to visit others for some awesome marketing ideas!
