I’d like to pass on to you a guideline for getting the most bang out of your guest posts.
Select blogs to approach – You want to hang out at the right sites. Whatever you are promoting with your post, the people you are trying to reach should read that blog. It helps if it is a popular site – look at the followers and comments.
Become familiar with the site – Follow and comment. Interact with the blog owner. If it’s a personal blog, you don’t want to look like you’re just looking for free advertising and that’s it. Get involved and become a friend.
Check their guidelines – Many bloggers post guest post guidelines. This will tell you very quickly if you fit with what they seek. Plus you’ll know if you can actually deliver the goods.
Send a proposal – Send an email. Let them know you are interested in doing a guest post and why. From their guidelines, suggest a couple topics, or let them know what you’re open to doing. Be sure to send a link to your site and to whatever you are promoting.
Confirm date and topic – Assuming they say yes, of course! They might have a word count, so check that as well. And don’t forget to ask when they need the guest post.
One stop per day – Try to keep your followers from being torn between two sites, Sometimes it can’t be helped, but one a day is fair to your hosts. They are counting on you to bring traffic to their sites.
Follow guidelines – They want snark? Give them snark! Follow those guidelines. It makes it easier for everyone. Ask how they want to receive the post – html formatted, with hyperlinks, or with full web addresses. Send it before the cutoff date and don’t forget jpg images plus your bio and links.
Post tours – If you’re doing a full blog tour, post it on your site.
The day comes, now tell the world – Post it on your blog, Tweet it, and share on other social media sites. Spread the word! Let people know where you are that day and why they need to visit your guest post. This isn’t just for you – you owe your host the courtesy.
Visit often and respond to comments – Interact! Your guest post isn’t a freebie. Check back many times that day and several days later.
Send an email of thanks – Just a comment won’t do. Send the host an email. You’ll be one of the few.
Those are the basics. Follow them and you’ll have a great experience!
Any other tips you would like to share?
