Monday, March 14, 2022

Where to Begin Your Book Marketing Research

Marketing – most authors dread it. And not just doing it. Researching it, too. Where to begin?

This site offers a list of marketing options, both on the Marketing and the Self-publishing pages. And below, we’ll break down some specific areas and feature some very large databases.

Looking to make some bookstore appearances? Start here:
Biblio - world-wide database
Indiebound - primarily USA but pulls up some stores across the border
American Bookseller Association Member Directory

The key is to find a database specifically for your country. Here are a couple countries to get you started:
Irish Books - stores in Ireland
Indie Bookshop Week - UK stores
Australia Bookshop Directory

Let’s not forget library appearances! Perfect for children’s books, non-fiction, and anything historical, although with the right angle, any book is a good fit. Start here:
Library Technology
Public Libraries

Here are some more specific:
SC Libraries
Georgia Libraries
Louisiana libraries
Libraries Ireland

Don’t forget the media! You need to get the word out about your book and any appearances. Start here:
Online Newspapers - world-wide database
On the Radio - USA database of radio stations
Nexstar - their USA stations
En-Academic - list of television stations in most of North America

Will you be going to book festivals, trade shows, or comic cons? Start here:
Library of Congress - list of book events in USA
Book Reporter - book events in USA
Trade Show News Network - trade shows world-wide
Upcoming Cons - USA comic cons
Convention Scene - list of many different types of USA cons

Finally, don’t forget getting reviewers for your book. Reviews are the MOST important marketing opportunity for your book. Start here:
Book Sirens - one of the largest databases of book reviewers
Book Blogger List
Book Review Directory
The Indie View
Reedsy
Online College
Kate Tilton - large list of reviewers

And some more genre specific:
Published to Death - fantasy & science fiction
Feedspot - children’s books

There you have it! Now you know where to begin.

Monday, March 7, 2022

Considering and Using Character Wound


There has been a lot of debate about whether a character needs a wound, and what role the wound plays in characterization. Is a wound necessary? Do characters need some kind of deep trauma in order to give context to their present action behavior and plot? (Check out a very interesting article on the topic here: https://www.newyorker.com/magazine/2022/01/03/the-case-against-the-trauma-plot, free if you haven’t reached your monthly limit of New Yorker articles.)




Image credit Mataparda on Wunderstock (license)



As a writing teacher, I do believe that imagining a backstory for your character can add the type of depth that a lot of stories require. After all, your character doesn’t just exist in the present context of their story. Their actions, reactions, worldview, struggles, etc. have come from somewhere. And while it’s true that the word “trauma” is bandied about, some would argue, too much, it’s an important tool to be aware of in your writing arsenal. (Another interesting consideration here: https://www.nytimes.com/2022/02/04/opinion/caleb-love-bombing-gaslighting-trauma.html, free if you haven’t reached your monthly limit of New York Times articles.) Especially after these last two years, it seems that everything is getting the pop psychology “trauma” treatment.


Often, we teach that a character has a wound or trauma in their backstory, and that this creates their current need. For example, if they have been abandoned by a dismissive parent in their family of origin, they might be unconsciously searching for acceptance from their current situations, relationships, etc. The “need” differs from the “want” or “character objective” because it is generally not something they are willing or able to acknowledge until they realize it. The want or objective is something they are pursuing, ideally, from the beginning. The two can be very different, converging or switching places (in terms of prominence) only when the character realizes the forces that have been driving them all along.


Whether or not your character has a wound or a particular trauma in their backstory is, of course, up to you. There’s also something potentially interesting about having your character’s backstory be positive, rather than negative, in order to combat the trope of the tragic past. If you do choose to use the wound, here are some considerations:


  • Reveal the Wound Early: A major (to my thinking) mistake that a lot of writers make is the withholding of the wound. Then it’s revealed at the climax, or shortly before or after, during the “all is lost” (depending on whether you’re using these structures). Suddenly, everything snaps into focus and the character makes sense. I disagree completely with this approach. If we don’t know at least something about the wound and resulting need right away, we’re missing a big piece of the character’s deep identity. We may not see or understand what drives them, why they do what they do, etc. The withholding of crucial character information can work in some mystery/thriller/suspense plots, but otherwise, consider airing all or part of the wound early—so that readers can contextualize your character and understand them right away.
  • It Doesn’t Have to Be Huge: What’s significant to your character doesn’t have to be melodramatic or even a big deal to some others. All that matters is that it matters to them, and that readers know why. A missed connection, a cutting remark, the fracture of an early relationship, guilt over something that did or didn’t happen—these can be fertile ground for creating an unrequited need in a character.
  • Do Your Research: As referenced above, many people have a working knowledge of how trauma works on the human body, heart, soul, and mind. But tropes and clichés about here, as you can see from my abandonment/acceptance example. Sometimes, significant experiences can manifest in interesting ways. Read up on the wound you plan to use, and don’t be afraid to supplement your creative thinking with more academic explorations, like The Body Keeps the Score by Bessel van der Kolk. 
  • Deploy Self-Awareness: Something that trips many writers up is the idea that the need/wound are largely unconscious. They can make the character do things against their own self-interest, and otherwise lead to some murky emotions. But I, for one, am also always telling writers to make their characters (more or less) self-aware. How do we square this seemingly contradictory advice? I’d say that the character needs to be aware of their wound (see above, about revealing it), though maybe not all of the ramifications of having it. As the story progresses, they should be open to doing more inquiry about themselves, and exhibit a growing self-awareness of the difference between their want (which drives the first act or more) and their need (which kicks in during act two and really comes full force into act three). A largely suppressed or unconscious character in denial can be tough to relate to for readers. Besides, being aware of something and then acting on that awareness are two very different things—it can take a while for the latter to kick in!
  • Consider Your Ending: As you wrap up a character’s story (at least for the current manuscript), consider how to resolve the need. Maybe it’s resolved completely—they get the acceptance they desire! Or maybe there’s more nuance to it—they get a temporary reprieve from the feelings originated by the wound, or they get an unexpected solution that’s different from what they originally wanted (or thought they did). Remember that characters aren’t straightforward, and neither are their endings. It’s rare (and rarely believable) that the perfect solution for one’s wound comes along—and that the effects of psychic satisfaction lasts forever. Maybe all your character gets is temporary support, understanding, visibility, peace, etc. Maybe that’s what they need, though, to be complete … for now.


A character’s backstory doesn’t have to be long, melodramatic, or complex. But I think it’s important to consider what shaped them in the past on their way to their present. Otherwise, you might end up with a character who exists without much anchoring—readers may not have a sense that they are fully fleshed out, simultaneously existing in the present, remembering their past, and thinking about their future. Add these considerations of the wound to your character portraits, and see what develops.


For more advanced story and business insights about writing and publishing, please check out Good Story Learning membership: https://www.goodstorycompany.com/membership Join Mary Kole and the Good Story Company (https://goodstorycompany.com) team for nuanced exploration of all the writing and publishing topics that matter to today’s writer. You can also find Mary’s personal editorial services directly at Mary Kole Editorial (https://marykole.com).






Former literary agent Mary Kole founded Mary Kole Editorial in 2013 and provides consulting and developmental editing services to writers of all categories and genres, working on children’s book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She founded Good Story Company in 2019 with the aim of providing valuable content—like the Good Story Podcast, Story Mastermind, and Good Story Learning—to writers of all categories and ability levels. In 2020, she partnered with literary agent John Cusick to create Upswell Media, an intellectual property company which develops compelling modern middle grade and young adult properties for today’s diverse and dynamic publishing marketplace. She also provides select ghostwriting and done-for-you revision services at Manuscript Studio.


She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books/Penguin Random House.

Wednesday, March 2, 2022

#IWSG DAY - March 2022


Insecure Writer’s Support Group—A database resource site and support group for writers and authors. Featuring weekly guests and tips, a monthly blogfest gathering, a Facebook group, a book club, and thousands of links–all to benefit writers! #IWSG


Purpose: To share and encourage. Writers can express doubts and concerns without fear of appearing foolish or weak. Those who have been through the fire can offer help and guidance. It’s a safe-haven for insecure writers of all kinds!
Posting: The first Wednesday of every month is officially Insecure Writer’s Support Group day. Post your thoughts on your own blog. Talk about your doubts and the fears you have conquered. Discuss your struggles and triumphs. Offer a word of encouragement for others who are struggling. Visit others in the group and connect with your fellow writer—aim for a dozen new people each time—and return comments. This group is all about connecting!
Be sure to link to this page and display the badge in your post. And please be sure your avatar links back to your blog!  
Our Twitter handle is @TheIWSG and hashtag is #IWSG.  

Every month, we announce a question that members can answer in their IWSG post. These questions may prompt you to share advice, insight, a personal experience or story. Include your answer to the question in your IWSG post or let it inspire your post if you are struggling with something to say. 

The awesome co-hosts for the March 2 posting of the IWSG are Janet Alcorn, Pat Garcia, Natalie Aguirre, and Shannon Lawrence!

Remember, the question is optional!

March 2 question - Have you ever been conflicted about writing a story or adding a scene to a story? How did you decide to write it or not?

Why would a writer feel conflicted about adding a scene to a story? There are many reasons.
One of the reasons is linked to “artistic wiring” and visualization.
Perhaps the scene in question is particularly challenging. Maybe you’re not sure how to paint a vivid picture in words, in order to draw the reader into your scene.

The flexibility of the mind's eye is amazing. It can take many forms, and differs from writer to writer.
You may be one of those creatives who find it a challenge to fully visualize your scenes. Then we get artists who have that special brand of creativity: they can see mentally in three dimensions, in full color and can even rotate objects; for example, sculptors who are writers.
But we are all wired differently.
Each writer just has to find that unique pathway in your mind; one that belongs to you.

Here's an exercise to enhance visualization in your scene:
Copy a chapter of one of your drafts into a new document.
Erase all the dialogue.
Read the remaining prose.
That's what you're 'seeing.'
Concentrate on just that and ask yourself:
What image have I drawn with those words?
How are my characters moving through the scene?
Does that imagery paint a clear picture of what I wish to convey?
Hopefully you will move forward with more confidence, to tackle that challenging scene.